7 days ago I decided to take on this 100 day challenge.
So how’s everything going?
The journey so far
Last Wednesday, I woke up and decided I was going to build a business in 100 days.
I’d thought of doing this previously, but there was just something in particular about that Wednesday morning that pushed me to start.
I wasn’t ready. I wasn’t prepared. It’s probably the worst time of year to start something like this (holiday season coming up + travel).
But I started anyway. Not only that, I told everyone I could. No backing out.
The first 7 days have been interesting:
- Day 1: Came up with a solid idea, got excited, and started executing.
- Day 2 - 4: Worked on the idea
- Day 5: Changed my idea to something completely different
- Day 6: Worked on pre-order page for idea
- Day 7: Worked on pre-order page for idea
I explain more about the pivot in this article.
- If you’re not curious about the idea or project you’re working on, it will be an uphill battle. You can and still should do it in the absence of a better idea (as it beats doing nothing), but if there’s a better alternative—pursue that instead.
- Doing the upfront thinking work isn’t fun or exciting. It often doesn’t even feel like work. But it does lay a strong foundation for what’s to come.
- Progress is on the other side of quitting. At least 3 out of the last 7 days I’ve had brief thoughts about quitting this challenge. The public accountability has kept me going.
- It’s just a 100 day challenge. If it fails, it fails. No big deal. I keep telling myself this when I feel like the project isn’t going to be a “hit.” It doesn’t have to be. That’s not the point.
- Public accountability is a SUPERPOWER. Again, I would have quit by now if it weren’t for the fact that I’d look like a loser.
I really want to get this pre-order page up and ready so I can start validating and building the productivity course.
It’s easy for me to get caught up designing the perfect page. I’m trying to avoid that.
I will have the pre-order page done by day 10 (I’m really only managing an hour of work a day at this point due to other commitments).
Following that, I’m going to push to my social media pages to hopefully get some pre-orders. I do not have a huge audience outside the music production world—so I’m not sure how that’s going to go. But we’ll see.
If I get very few pre-orders (or none), I’m still going to build the course. This is absolutely something you do not do in business, but for the sake of this 100 day challenge, I can’t really afford to pivot again.
I will build it out regardless, and then figure out a way to market it. There are other productivity courses out there that sell well (many of them are subpar IMO), so I’m confident I can sell it eventually. It may just take some tweaking and audience building (for which I have a plan, but I’ll get to that later).
Note: I'm going to stop posting a video to YouTube every day. I have 8 subscribers, it's not a good way to build the channel, and I was really only doing it for accountability. It takes too much time and I'd rather just post an article.
The data so far:
- Hours worked: 10
- Revenue collected: $0
- Total expenses: $206.99